WAKING THE MONSTER - ILLUMINUS 2016
A cohort of New England-based musicians, composers, and visual artists will transform Boston’s iconic “Green Monster” into a giant percussion instrument. This live, interactive concert will feature 15 percussionists strapped, tethered, and suspended as high as three stories while “playing” and climbing on Fenway Park’s steel girders. The six original works will exploit the unique acoustic tones that this famous structure provides. Every percussive strike will activate sound-reactive lighting and visual projection, sonically and visually enlivening the landmark, making “Waking the Monster” a singularly Boston experience.
Materials & Methods’ creative team conducted interviews with AP’s retail sales associates and filmed scenarios with different boutiques to help evaluate in-store retail challenges that associates encountered, and to develop improved work flow and sales choreography. Based on the information gathered during these workshops, M&M collaborated with the architectural development and retail teams to refine the programming and design for the boutiques to support an optimal customer experience that accommodates the widest range of recurring customer scenarios.